SOCIAL MEDIA Marketing (SMM)

TRANSFORM YOUR SOCIAL MEDIA INTO A POWERFUL MARKETING TOOL!

What is Social Media Marketing?

Social Media Marketing (SMM) involves using platforms like Facebook, Instagram, Twitter, LinkedIn, and others to promote your brand, engage with your audience, and drive conversions.

Why it's important:4.7 billion people worldwide use social media — it's the best place to connect with your customers directly.

Goal: Increase brand awareness, engage users, and drive website traffic and sales.

SMM is an effective way to reach both existing and new customers at the right time with the right message.

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Why SMM Matters

  • Build Brand Awareness: Social media is one of the best platforms to create and promote your brand story.
  • Engage with Your Audience: Social media allows you to have real-time conversations with your customers, increasing brand loyalty.
  • Targeted Advertising: Social media platforms allow hyper-targeted advertising based on age, location, interests, and behavior.
  • Generate Traffic: Promote offers, blogs, and content that lead users to your website.

Types of SMM We Offer

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Organic Social Media Strategy

Focus:Build engagement and strengthen brand visibility.

Key Activities:

  • Plan content calendars based on audience insights.
  • Create posts (images, videos, infographics) for engagement.
  • Research hashtags to expand audience reach effectively.
  • Respond to comments and build a loyal community.

Paid Social Media Advertising

Focus: Drive conversions and amplify reach with paid campaigns.

Key Activities:

  • Run ads on Facebook, Instagram, LinkedIn, and TikTok.
  • Perform A/B testing to improve ad effectiveness.
  • Retarget website visitors to increase conversion chances.
  • Track ROI and optimize campaigns based on analytics

Influencer Marketing

Focus: Collaborate with influencers to boost brand visibility.

Key Activities:

  • Identify influencers whose audience matches your goals.
  • Run giveaways, challenges, or collaborations with influencers.
  • Use discount codes or links to track campaign results.
  • Engage with influencers’ followers to strengthen brand trust.

Social Media Management

Focus: Manage daily activities across social media platforms.

Key Activities:

  • Schedule posts for Facebook, Instagram, and Twitter daily.
  • Monitor comments and respond to customer queries quickly.
  • Build a strong online community by engaging followers.
  • Use analytics to track engagement and improve strategies.

Tools We Use

We leverage powerful social media tools to help execute our campaigns effectively:

  • Hootsuite & Buffer: For scheduling and managing social media posts.
  • Facebook Ads Manager: To create and track paid social campaigns
  • Canva To create visually appealing graphics for posts and ads.
  • Sprout Social: For analytics and social listening.
  • Google Analytics: To track the success of social media campaigns driving traffic to your website.

Process:

Audit → Strategy → Content Creation → Posting → Engagement →Paid Campaigns → Analytics. →

Our Clients

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Maharashtra State Power Generation Co. Ltd. logo
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How TARS Digital Can Help You

At TARS Digital, we offer a holistic approach to Social Media Marketing that includes the following:

  • Step 1:Social Media Audit: We evaluate your current social media presence and analyze your competitors.
  • Step 2: Strategy Development: We design a custom strategy that fits your brand’s voice, objectives, and audience.
  • Step 3: Content Creation & Posting: We create high-quality, engaging content that resonates with your audience.
  • Step 4: Community Engagement: We foster conversations and respond to messages/comments to create a loyal community.
  • Step 5: Paid Campaigns & Retargeting: We run paid ads and retargeting campaigns to boost your brand’s reach.

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At TARS Digital, our focus is on helping businesses thrive online. With expertise in SEO, social media marketing, website development, and more, we create tailored strategies that align with your unique goals. Our team is committed to delivering impactful results and building lasting partnerships with our clients.

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TARS Technologies, Nagpur, Maharashtra

+91 9112117415

tarsdigitalcontact@gmail.com

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